The coach is the bridge between children and parents. Not belonging to either side, however responsible for both. A coach sees things from the court, not from the sidelines and not from the living room. Children bring emotions, curiosity, confusion, and bursts of confidence.
Parents bring care, worry, expectation, and the desire to see progress. My job is to make these two worlds understand each other without creating unnecessary pressure. I try to speak the language of both sides and still stay neutral, because that is what protects the child’s development.
When a coach gets this balance wrong, the child is the one who pays the price. When the balance is right, the child grows safely and steadily, without losing joy.
Two Perspectives, One Goal
Children want to play. They want to feel successful, to see the shuttle fly, to hear the sound of a clean hit. They do not yet understand long-term development, physical limitations, or the patience needed to build proper technique. Their world is now. Their confidence is fragile and changes every session.
Parents want reassurance. They want to know their child is improving, enjoying the sport, building confidence, and not being left behind. They see the bigger picture, but often from a distance, which makes it harder to recognise small but essential improvements.
The coach stands between these two perspectives and tries to show both sides that they actually share the same goal, even if they express it differently.
Timing Matters
Understanding does not arrive on day one. It comes slowly, usually after the child has struggled a bit, improved a bit, and learned to trust that progress takes time. The question is not if it happens, the question is when.
If a parent expects results too early, the pressure rises, even unintentionally. If a child pushes too hard without foundations, frustration comes quickly. When the coach judges the timing well, progress feels natural. The child develops, the parent understands the journey, and both sides start to see the value of patience.
This is why communication matters. A coach needs to show parents what cannot be seen from the bench and show children what cannot be felt through excitement alone.
Protecting Joy, Reducing Pressure
If we are not chasing performance, only a healthy child, then the priorities change. We focus on movement quality, coordination, rhythm, physical literacy, and confidence. The goal is not medals, but consistency, enjoyment, and a strong connection to the sport.
In this phase, the coach protects the child from unnecessary expectations. A child should not worry about who they beat, who they lost to, or how quickly someone else develops. Parents should not worry that progress is too slow, because slow progress is still progress and often the safest kind.
The coach makes sure the environment stays enjoyable, structured, and honest. Joy is not childish. Joy is fuel. Without it, long-term development does not exist.
Understanding Will Come, But When?
Every family eventually understands what development really means. That badminton is not a straight line. That children grow unevenly. That confidence disappears and returns. That technique takes time. That a supportive environment matters more than early results.
My role is to guide both sides to that understanding without damaging the child’s spirit. I do not belong to parents and I do not belong to children. I stand between them, supporting both.
And when all three of us align, the child moves forward safely, confidently, and without pressure. That is the real success.

