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Building Champions Together – Message to parents

Dear Parents,

Your child has talent – but talent alone is never enough. The truth is simple: without consistent work, courage, and commitment, progress will stall – maybe as soon as next year. Badminton in England is getting stronger, but so are the standards. Other nations like Indonesia, Denmark, China, they build success through daily discipline and relentless effort. If we want to close that gap, our children need to practice the same courage and consistency regularly.

What that means:

  • Committing to physical training every week – not as an option, but as necessity, the foundation of their game.
  • Entering Badminton England tournaments regularly – not waiting until they “feel ready,” but learning through real competition.
  • Building routines and resilience – because resilience comes from showing up, even on tough days.

A special recognition and a favour to ask

I know this asks more of you.

Your parental commitments are already high. Early mornings, travel, costs, endless coordination. And yet, this is the moment when your involvement matters most. I truly apologise for asking for more of your time and energy. But please know – this effort is not just about training sessions or results.

It’s about helping your child become autonomous. Learning to take responsibility, manage emotions, and take pride in their own progress. The more you support this now, the sooner they will begin to enjoy the process – to find their own rhythm, motivation, and love for the sport.

We are getting there, and that’s okay.

Every great player once stood right there on the edge of a choice: to stay comfortable, or to commit fully with all of its inconveniences. Let’s choose courage. The courage to train harder, to enter tournaments, to dream bigger.
And as parents, please lead by example, showing them what consistency and belief look like in everyday life. It does not need to be in sport, any example of resilience in your life will do.

Together, we can raise the standard. Success isn’t given, it’s built, step by step, every single day.

Thank you sincerely for walking this path with us.

Frank